Size Does Matter: Aspect Ratios, Image Sizes & Instagram
When it comes to Instagram and what image size to post I found myself confused. They are numerous recommendations online from a variety of sources. Some of those recommendations appear to be in direct contradiction while others are just clearly wrong. Even Business Insider, a seemingly reputable source, has at least one aspect of their suggestion wrong. Right in the middle of their article on the topic, they state:
A landscape (horizontal) photo should be in a 1.91:1 ratio.
They go so far as to post the following guidelines for different picture formats on Instagram, posting the incorrect aspect ratio for a landscape photo in the process.
Do you see the obvious problem? A 1080 x 608 pixel image does not have an aspect ratio of 1.91:1. Does Business Insider not know how to do simple math? Clearly I won’t be taking any of their stock tips. The thing is, numerous sites seem to get this wrong as well. I assume they are all just copying information from each other rather than actually breaking out a calculator. Picmonkey gets it wrong. So does this site. At least Adobe knows how to do basic math. They suggest a landscape photo should have an aspect ratio of 1:91:1 with a size of 1080 x 566 pixels.Read More