The Lessons: Posting on Instagram Every Day: What Happens Exactly?
When I started this experiment, I didn’t know what to expect. Admittedly, my expectations were very low. At most, I thought I had an outside shot at gaining 50 followers. In Alex Armitage’s Instagram experiment, he started with 5871 followers, or roughly 50 times the number I had. At the end of 30 days and 30 posts Alex had gained 107 followers.
I’d always assumed social media follower growth was exponential. Once you reach a critical mass adding followers gets easier. I’m not sure how many followers it takes to reach critical mass on Instagram, but I know it’s a lot more than 100.
I’m not sure if 5871 followers are enough either but it’s a lot better than what I had. Intuitively I would have guessed Alex would have gained a lot more than 107 followers during his experiment. Since that was the only real data I had to go by, I thought I would have little chance to add even 50 followers, let alone 100.
Surprising to me was the fact that I gained roughly the same number of followers as Alex, even though I started with so many fewer. After all, our experiments were roughly the same. It made me wonder how Alex had so many followers in the first place.
I consider myself some random guy on the internet with virtually no platform. Being a contributor at Fstoppers, Alex obviously had a presence on the internet. I’m sure that helped build his following.
The other thing that helped is time. Alex posted his article in June 2018, or almost four and a half years ago. I just checked his account and he now has over 12,500 followers. Alex’s work is very good, and there’s no doubt that helped build his following. Even though he hasn’t posted on Instagram in over a year, his follower count has doubled since his article was published. They say time heals all wounds. I would say time builds your follower count as well.Read More